Almost every company puts much money and effort behind social media strategy, with goals ranging from enhanced brand awareness to direct leads or sales. But while 97 percent of those surveyed said they use some form of social media marketing, only 37 percent reported being able to measure ROI—and this problem extends to even the largest marketers, 78 percent of whom said they struggle with this measurement.http://www.adweek.com/news/advertising-branding/glimpse-marketers-social-media-strategies-159962
Nielsen looked at app usage of about 5,000 U.S. adults in the fourth quarter of 2013. Including all age groups, people spent 65% more time each month using apps than they did two years ago, Nielsen said. But the average number of apps they used each month increased slightly to 26.8 from 26.5 a year earlier and 23.2 two years earlier. No single age group used more than 30 apps each month. The youngest group used 28 apps, while the next-highest age group — 25-34 — used 29.5.http://blogs.wsj.com/digits/2014/07/18/data-point-it-looks-like-30-is-the-ceiling-for-how-many-apps-people-use/
This process of discovery is what makes Pinterest a different kind of experience from Google (which is designed to answer questions) and Facebook (which is about your friends). Pinterest, says Evan, is “about yourself … It’s about the things you want in your life, the possibilities … People develop taste through other people … and we have the data to understand … who are the people on Pinterest who manifest and express the things you look like you’re interested in … It’s the world’s largest set of objects that people care about.”http://www.hubmagazine.com/pinterest-discovery080614/
BI: Why do hundreds of millions of people come to Twitter but don’t log in?
DC: I think the short answer is we provide limited experiences for them. There are really just the profile pages, and then you kind of have to know how to search for people to get value from Twitter. And yet, it’s everywhere in the world. In syndication, there are so many millions of URLs leveraging our syndication tools. We make our syndication tools better and better each quarter. It’s on TV more and more, it’s in print more and more, so you have these tremendous amount of people being driven to the property for whom we provide limited content today.
BuzzFeed Brews with Jerry Seinfeld:
iOS 2014 = Android 2009.
“We need to start thinking about marketing in a digital world, a world gone digital. We think too much about digital marketing, which is applying thinking we have learnt to marketing digitally, as opposed to marketing in a digital world in which people will eventually get rid of banner ads. I don’t see them and I guess most people will find a way to eliminate them. It’s a lot about embracing this multitude of sources of relevance of message otherwise people will just get rid of it,” he adds. His comments come as new research from YouTube and TNS unveiled at Cannes shows that digital branded content is now having an impact “all the way down the funnel”, not just in awareness but also in purchasing behaviour. The study found that to tap into this, brands need to be creating content that has purpose and focuses on the experience, with brands such as Dove, Evian and Procter & Gamble showcasing how to build brands in the digital world.http://www.marketingweek.co.uk/sectors/fmcg/news/unilevers-marc-mathieu-people-think-too-much-about-digital-marketing/4010840.article (via technologycreativityadvertising)
Inamoto said he identified three key aspects that winning campaigns needed to achieve: 1. Keep it simple. Inamoto said an idea that’s too complex to understand quickly will rarely gain traction in a social media world with little patience. 2. Potential for scale. Inamoto believes too many high-profile creative ideas are practically fictional when you look at what it would take to implement them on any sort of large scale. “We questioned some of these ideas: ‘Is this really possible?’ We’re not trying to make a sci-fi story here. We want something that can be executed in a reasonable amount of time in the near future.” 3. Create a contribution to the business and the world. Today’s best marketing ideas have clear benefit for the client but also clear benefits for the world or society. One of Inamoto’s favorite picks in this year’s Future Lions was “Do Zero For Climate Change for Ben & Jerry’s”, which he said is a perfect example of a client-oriented project that could have a lasting impact on the environment. “I just love the fact that even students can tackle, on behalf of a brand, a problem so large it affects literally every human being on the planet.”http://www.adweek.com/news/advertising-branding/3-secrets-being-next-great-creative-cannes-158403
#VAMOSLEO - Leo Messi at the 2014 FIFA World Cup™…:
For Brewer, containers are all about creating a world where developers can just build software, where they don’t have to think about the infrastructure needed to run that software. This, he says, is how cloud computing will continue to evolve. Developers will worry less about the thousands of machines needed to run their application and more about the design of the application itself. “The container is more of an application-level view of what you’re doing, versus a machine-level view,” he says, “and it’s pretty clear that the application view is more natural and will win in the longterm.”http://www.wired.com/2014/06/eric-brewer-google-docker/
Some have recently criticized Apple for not being Googly enough, arguing that Google is making big, bold bets like self-driving cars, while Apple sticks to its narrow focus on consumer electronics. This is a mostly silly argument: Apple is only Apple because of this focus, and there’s no real reason for two different companies to behave the same, anyway.http://qz.com/217406/the-apple-doesnt-get-the-cloud-era-is-officially-over/
The new law of apps demands that every startup should be all things to all people.Tinder Improves on Snapchat By Giving You 24 Hours to Screenshot a Pic